Launching a ‘not very good church’ on purpose

Cover of mailer for Jacob's Well Longfellow preview

Is this anyway to attract people to our church? We think so. Obviously not if you were trying to get people who already think church is just fine. But why would we do that? They are probably going to church already. What about all those people (a majority today?) who think there is something basically wrong with ‘church’?

From the very beginning Jacob’s Well was designed to speak to people who have given up or are ready to give up on church, God and faith. It seems ridiculous to try to interest them by claiming what a good example of church we are. The copy on the back of our mailer says, “If your image of church is like most people’s, we’re glad not to be a very good example of it. So instead of being another church, we’ve tried to be a “what if” church. One known for being honest, thinking, relevant and casual so people can be themselves – you know, their real selves.”

We believe that life needs God at its center and Jesus in its heart, but we also believe that for that to happen people need churches that are authentic to who they are. People want their church to be in their own  neighborhood so it resonates with, pulls together and speaks to people with whom they already share community.  That’s why we’re in the process of starting Jacob’s Well Longfellow just 4 miles from Jacob’s Well Field in this densely populated urban neighborhood of south Minneapolis.

We had our first monthly  “preview” service on Sunday at Anne Sullivan School on Sunday (Jan. 24, 2010) and had a great time. The school and district have been great partners and the building is wonderful. Most of all, the team of people, many brand new to the Jacob’s Well community, have been incredible. A little over 100 people attended, nearly half of them new to Jacob’s Well. A great start. But it is just a start. We want to add value to the Longfellow neighborhood and be part of the struggles and joys of the community and individuals. We don’t just want to expand, we want to fulfill what God has in mind for us. And we need to let them know we are here. As I’ve said a thousand times, “It doesn’t do any good to start a church if no one knows about it.”

Starting another church is a lot of work. Being an authentic presence is a much bigger task, but that is what it is all about.

[Want to know more about why we would do this? Read “Most of us aren’t here yet.”]

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One response to “Launching a ‘not very good church’ on purpose

  1. I think that’s a wonderful line: We’re not a very good church. It sets the expectation right away that people aren’t perfect. That’s great.

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